The DMSA data mining approach

  • Extraction of data from the client's data warehouse
  • Transform data into a format that can be used by analysis package
  • Assess the quality and clean the data where necessary
  • Use appropriate statistical skills to analyse  the data
  • Present the results in a graphical and tabular format that is easy to interpret
  • Use Business Analysts that can assess the impact of the analyses on the organisation and provide strategic insights and direction.